TA Associates Acquires smartTrade Technologies; Hg and Keensight Exit

April 3, 2025

TA Associates has completed a strategic investment to acquire the stake in smartTrade Technologies, with CEO David Vincent and the management team investing alongside TA. Keensight Capital has sold its entire stake and Hg has fully exited its majority investment; TA's backing will support product innovation (including AI), geographic expansion and continued SaaS growth.

Buyers
TA Associates, David Vincent and the smartTrade management team
Targets
smartTrade Technologies
Sellers
Keensight Capital, Hg
Location
Provence-Alpes-Côte d'Azur, France
Transaction Type
Buyout

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