Silver Lake Makes $1.2B Minority Investment in Integrity Marketing Group
December 9, 2021
Silver Lake has led a $1.2 billion strategic minority investment in Integrity Marketing Group to accelerate the development of Integrity's omnichannel insurtech platform. Silver Lake will take a board seat and collaborate with Integrity's leadership to expand technology, data and distribution capabilities while Integrity's founders, management and employees remain majority shareholders; Harvest Partners and HGGC will remain significant investors.
- Buyers
- Silver Lake
- Targets
- Integrity Marketing Group
- Industry
- Insurance
- Location
- Texas, United States
- Transaction Type
- Growth capital
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Harvest Partners and HGGC Invest in Integrity Marketing Group
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Funds managed by Harvest Partners completed a growth investment in Integrity Marketing Group alongside existing investor HGGC and Integrity management to accelerate the company's expansion in the senior life and health insurance market. The capital will support continued organic and acquisitive growth, with plans to invest in technology and talent to expand Integrity's national partnership-based distribution strategy.
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Integrity Marketing Group Acquires LifeSmart Senior Services
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Integrity Marketing Group Acquires Lion Street
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Integrity Marketing Group Acquires Kellogg Insurance Marketing
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