ConvertKit Acquires FanBridge to Expand into the Music Industry

Fusion92 Acquires Conversion Fanatics

September 13, 2022

Marketing & Advertising

Chicago-based marketing firm Fusion92 has acquired Conversion Fanatics, an Austin-based conversion rate optimization specialist, to broaden its integrated marketing and performance optimization capabilities. The deal expands Fusion92's data-driven experimentation and optimization offerings, enabling faster marketing performance improvements for clients across e-commerce, SaaS and other verticals.

ActiveProspect Acquires LeadsBridge

February 11, 2021

Cloud & SaaS

ActiveProspect, the Austin-based consent‑based marketing SaaS, has acquired LeadsBridge, a European provider of integration software that connects major advertising platforms to CRMs. The deal combines LeadsBridge’s real‑time integration capabilities with ActiveProspect’s lead optimization and compliance tooling to accelerate ActiveProspect’s international expansion and broaden its consent-based marketing platform.

GitKraken Acquires BigBrassBand (Git Integration for Jira)

September 21, 2021

Software

GitKraken has acquired BigBrassBand, the maker of the popular Git Integration for Jira app, bringing the two products together to provide deeper Git and Jira workflow integration. The deal combines BigBrassBand's large Atlassian Marketplace user base with GitKraken's Git client and DevEx platform to enhance cross-tool developer and DevOps productivity.

Cardlytics Acquires Bridg to Add SKU-level Customer Data

April 13, 2021

Marketing & Advertising

Cardlytics announced the acquisition of Bridg, a customer data platform that provides SKU-level insights, for approximately $350 million in cash plus potential earnouts. The deal integrates Bridg's SKU-level purchase data into Cardlytics' advertising platform to expand targeting and measurement capabilities for retailers and CPG marketers.

Songtradr Acquires Bandcamp from Epic Games

September 29, 2023

Media & Entertainment

Songtradr has acquired direct-to-fan music platform Bandcamp from Epic Games. Songtradr said it will continue to operate Bandcamp as an artist-first marketplace and plans to leverage Bandcamp's catalogue and artist relationships to expand its music licensing, distribution and creator services.

Knack Systems Acquires Bridge-X Technologies

August 7, 2019

IT Services

Knack Systems, an SAP-focused digital transformation and consulting firm, acquired Bridge-X Technologies, a New Jersey-based provider of eCommerce and sales solutions, to broaden its eCommerce and customer engagement offerings. The deal brings Bridge-X's commerce products and expertise into Knack's service portfolio to strengthen end-to-end digital commerce and customer experience capabilities.