ROUVY Acquires BKOOL Indoor Cycling Platform

ROUVY Acquires FulGaz from The IRONMAN Group

January 21, 2025

Software

ROUVY has acquired competitor indoor-cycling app FulGaz from The IRONMAN Group and will add FulGaz's most popular routes to its platform. The deal accompanies a multi-year partnership naming ROUVY the Official Digital Sports Platform of IRONMAN and IRONMAN 70.3, expanding ROUVY's content, AR features, and global reach for triathletes and cyclists.

Boom Cycle and KOBOX Merge to Form United Fitness Brands

April 1, 2021

Healthcare Services

London boutique fitness operators Boom Cycle and KOBOX have merged to form United Fitness Brands, a new holding company chaired by David Lloyd and backed by existing investors including Nectar Capital, Pembroke VCT, Andurand Capital and Prism Equity. The combined group will pursue immediate studio co-locations, rapid organic expansion and further M&A to scale the UK's leading boutique fitness platform; Joe Cohen and Robert and Hilary Rowland will take senior leadership roles in the new business.

Wahoo Fitness Acquires RGT Cycling

April 26, 2022

Consumer Products

Wahoo Fitness has acquired virtual cycling platform RGT Cycling (now Wahoo RGT) and will integrate it with its existing training products. The deal expands Wahoo's software portfolio and launches a new bundled subscription, Wahoo X, giving users unified access to Wahoo SYSTM and Wahoo RGT.

Strava Acquires Core Assets of The Breakaway

May 22, 2025

Software

Strava has acquired the core assets of The Breakaway, a Y Combinator–backed cycling training app, to strengthen its training and analytics offerings for cyclists. The acquisition integrates The Breakaway's personalized training, ride analysis and progress-tracking features into Strava's subscription ecosystem to improve cyclist engagement and outcomes.

Bending Spoons Acquires komoot

March 20, 2025

Software

Italy-based app operator Bending Spoons has completed the acquisition of komoot, the Berlin-based route-planning and outdoor navigation platform. The deal brings komoot’s community of about 45 million users under Bending Spoons’ ownership as the buyer aims to scale the product using its platform and product-growth capabilities.

Velosio Acquires Strava Technology Group

June 4, 2025

IT Services

Velosio has acquired Strava Technology Group to strengthen its Dynamics 365 Customer Engagement and Power Platform capabilities across the Microsoft cloud portfolio. Strava, founded in 2011 and headquartered in Marlton, New Jersey, will integrate into Velosio's Customer Engagement practice with founder David Buggy joining Velosio's leadership team.