Reply! Inc. Acquires MerchantCircle for $60 Million
May 26, 2011
Reply! Inc. agreed to acquire MerchantCircle for $60 million in cash and stock to combine Reply!'s marketplace with MerchantCircle's network of local merchants. The deal (expected to close in Q3 2011) will create a combined company focused on locally-targeted online marketing, with projected combined 2012 revenues of over $100 million.
- Buyers
- Reply! Inc.
- Targets
- MerchantCircle
- Sellers
- Rustic Canyon Partners, Scale Venture Partners, Steamboat Ventures, IAC
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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