RTB House Acquires WhitePress

RTB House Invests in NapoleonCat

October 29, 2021

Cloud & SaaS

RTB House has invested in NapoleonCat, a SaaS social media customer engagement platform, alongside KnowledgeHub, INventure(s) and a group of business angels. The minority growth investment (management board remains unchanged) is intended to accelerate NapoleonCat's product development, social customer service capabilities and international expansion.

impact.com Acquires Pressboard

March 15, 2022

Marketing & Advertising

impact.com acquired Pressboard, a Vancouver-based analytics and reporting platform for branded content, to expand its partnership management offering and provide publishers with enhanced measurement and monetization tools. Pressboard will join impact.com's publisher suite alongside Trackonomics to create a more comprehensive solution for publishers, brands, and agencies.

WPP to Acquire Bower House Digital

June 30, 2022

Marketing & Advertising

WPP has agreed to acquire Bower House Digital, a marketing technology services agency based in Australia, to join Ogilvy’s global network. The deal is intended to strengthen WPP/Ogilvy’s ability to deliver technology-driven marketing solutions, including expertise in Salesforce Marketing Cloud implementations.

MikeWorldWide Acquires MRB Public Relations

January 31, 2023

Marketing & Advertising

MikeWorldWide (MWW), an independent global PR agency, has acquired MRB Public Relations, a boutique technology-focused public relations firm. The move brings MRB founder Michael Becce and key staff into MWW’s growing global tech practice to expand MWW’s technology and cybersecurity communications capabilities.

MPS Limited Acquires HighWire Press

July 1, 2020

Media & Entertainment

MPS Limited completed the acquisition of HighWire Press, adding a leading scholarly publishing platform to its content, learning, and platform solutions portfolio. The deal is intended to accelerate MPS's platform business and expand its digital publishing capabilities for academic and STM customers.

PubMatic Acquires Martin

September 14, 2022

Marketing & Advertising

PubMatic has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, to accelerate its supply path optimization (SPO) product roadmap. The acquisition will integrate Martin’s workflow, analytics and optimization capabilities into PubMatic’s platform to better serve buy-side customers and drive increased publisher revenue.