Rubicon Project Acquires Mobsmith
May 23, 2012
The Rubicon Project has acquired Mobsmith, a mobile advertising and ad‑serving platform, to expand its real‑time trading marketplace into mobile. The acquisition strengthens Rubicon’s mobile capabilities and gives it a San Francisco presence while integrating Mobsmith’s technology and engineering team into Rubicon’s REVV platform.
- Buyers
- Rubicon Project
- Targets
- Mobsmith
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Buyout
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