Media & Entertainment Acquisitions in 2012
Showing 2 transactions.
-
May 23, 2012
- Buyer
- Rubicon Project
- Target
- Mobsmith
- Industry
- Media & Entertainment
- Location
- California, United States
- Type
- Buyout
The Rubicon Project has acquired Mobsmith, a mobile advertising and ad‑serving platform, to expand its real‑time trading marketplace into mobile. The acquisition strengthens Rubicon’s mobile capabilities and gives it a San Francisco presence while integrating Mobsmith’s technology and engineering team into Rubicon’s REVV platform.
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January 3, 2012
- Buyer
- PennWell Corporation
- Target
- Broadband Technology Report
- Seller
- Hermes Media & Research LLC
- Industry
- Media & Entertainment
- Location
- Virginia, United States
- Type
- Buyout
PennWell Corporation, a privately held B2B media company based in Tulsa, Oklahoma, acquired the Broadband Technology Report (BTR) and related assets from Virginia-based Hermes Media & Research LLC. The acquisition brings BTR's editorial team and the Diamond Technology Reviews awards program into PennWell's Technology Group to expand its presence in the broadband and telecommunications vertical.
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