Private Equity Firm Other

RedBird Capital Partners

New York, NY, United States

Private investment firm that builds high-growth companies with strategic capital solutions to founders and entrepreneurs, with a hands-on business building mandate focused on Sports, Media & Entertainment, and Financial Services. (The firm manages approximately $14B in assets.)

Focus Areas
Sports, Media & Entertainment, Financial Services
Website
redbirdcap.com

Tracked deals

14

14 tracked deals across 2019-2026.

Recent pace

2

2 tracked deals announced in the last 12 months.

Deal mix

Buyout

7 buyout · 5 growth capital · 1 addon

RedBird Capital Partners Acquisition Volume by Year

Last 7 years

Acquisition volume by year Annual acquisition counts for the last 7 years for RedBird Capital Partners. 2 2019 3 2020 2 2021 1 2022 1 2023 3 2024 ~3 est. 2 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

Showing the 12 most recent of 14 tracked deals for RedBird Capital Partners.

  • Buyer
    RedBird Capital Partners
    Target
    Affinia
    Seller
    Sovereign Capital Partners
    Industry
    Accounting & Tax
    Location
    United Kingdom
    Type
    Buyout

    Sovereign Capital Partners will exit its investment in Affinia through a sale to RedBird Capital Partners. The deal is subject to approval from the Financial Conduct Authority and is part of Sovereign’s buy-and-build accounting platform strategy that rebranded as Affinia in 2024.

  • Buyer
    Manulife | Comvest Credit Partners, RedBird Capital Partners
    Target
    Associazione Calcio Milan (AC Milan)
    Location
    Lombardy, Italy

    Manulife | Comvest Credit Partners, acting as administrative agent, is providing a credit facility to support the recapitalization of AC Milan’s existing facility. The financing is being done in partnership with private equity sponsor RedBird Capital Partners.

  • Buyer
    SpringHill Co., Fulwell 73, Fenway Sports Group, RedBird Capital Partners, UC Investments, Nike, Epic Games, Main Street Advisors, Eldridge Industries
    Target
    Fulwell 73, SpringHill Co.
    Location
    United Kingdom
    Type
    Buyout

    LeBron James' SpringHill Co. is entering a merger of equals with British producer Fulwell 73 to create a larger, cross-genre entertainment company. The combined business will be backed by investors including Fenway Sports Group, RedBird Capital Partners, UC Investments, Nike, Epic Games, Main Street Advisors and Eldridge Industries to fund growth and broaden capabilities across scripted, unscripted and brand ventures.

  • Buyer
    RedBird IMI, RedBird Capital Partners, International Media Investments
    Target
    Front Office Sports
    Seller
    SC Holdings
    Type
    Buyout

    RedBird IMI, a joint venture between RedBird Capital Partners and International Media Investments, has taken a majority stake in Front Office Sports, buying out early investor SC Holdings. The investment expands RedBird IMI's partnership with FOS after an initial minority investment in November 2023 and is intended to accelerate the company's growth across content, events and distribution.

  • Buyer
    Arax Investment Partners, RedBird Capital Partners
    Target
    U.S. Capital Wealth Advisors
    Type
    Addon

    Arax Investment Partners, a RedBird Capital Partners-backed wealth management platform, has added U.S. Capital Wealth Advisors (USCWA), a Houston-based hybrid wealth management firm managing about $9 billion in AUM and ~62 advisors, to its multi-boutique platform. The deal expands Arax's scale and capabilities in Texas and nationally, while USCWA will retain its branding and advisor-facing operations as part of the Arax network.

  • Buyer
    RedBird Capital Partners, Main Street Advisors
    Target
    Go Rentals
    Industry
    Transportation

    RedBird Capital Partners has made a significant minority investment in Go Rentals, the U.S.-based luxury car rental provider, with Main Street Advisors participating alongside RedBird. The founders will remain in place and RedBird partners will join Go Rentals' board as the company looks to accelerate growth across private aviation, sports, entertainment and other premium end markets using RedBird's ecosystem.

  • Buyer
    RedBird Capital Partners, Yankee Global Enterprises
    Target
    Associazione Calcio Milan (AC Milan)
    Seller
    Elliott Management Corporation
    Location
    Lombardy, Italy
    Type
    Buyout

    RedBird Capital Partners completed the acquisition of Associazione Calcio Milan (AC Milan) for €1.2 billion and will invest in the club's sporting, commercial and infrastructure initiatives. Yankee Global Enterprises (owner of the New York Yankees) entered a strategic partnership and acquired a minority equity stake to help broaden fan reach and commercial opportunities.

  • Buyer
    RedBird Capital Partners, Nike, Inc., Fenway Sports Group, LLC, Epic Games, Inc.
    Target
    The SpringHill Company

    RedBird Capital Partners led a minority investment in The SpringHill Company, the production and consumer brand business founded by LeBron James and Maverick Carter. The investor group included Nike, Fenway Sports Group and Epic Games; Fried Frank acted as counsel to RedBird on the transaction.

  • Buyer
    RedBird Capital Partners, LeBron James, Maverick Carter, Paul Wachter
    Target
    Fenway Sports Group

    RedBird Capital Partners has made a significant minority investment in Fenway Sports Group (FSG) at an enterprise valuation of $7.35 billion to support accelerated growth and strategic acquisitions across FSG’s sports, media and real estate platform. As part of the transaction, LeBron James, Maverick Carter and Paul Wachter exchange a previously held interest in Liverpool FC to join FSG’s ownership group; Sam Kennedy also converts long-term incentive interests into equity.

  • Buyer
    Vida Capital, Inc., Reverence Capital Partners, RedBird Capital Partners
    Target
    Avmont, LLC
    Seller
    RedBird Capital Partners
    Location
    United States
    Type
    Buyout

    Vida Capital, together with private equity sponsors Reverence Capital Partners and RedBird Capital Partners, acquired the assets of Avmont, LLC to expand Vida’s life settlements and longevity-risk investment platform. Key members of Avmont’s senior team joined Vida and Vida also acquired Avmont’s intellectual property and select client and sub-advisory relationships; financial terms were not disclosed.

  • Buyer
    RedBird Capital Partners
    Target
    Main Event Entertainment
    Seller
    Ardent Leisure Group Limited

    RedBird Capital Partners will invest US$80 million for a 24.2% preferred equity stake in Main Event Entertainment, valuing the business at an implied enterprise value of US$424 million. The transaction provides Main Event with near-term financial flexibility and a strategic partner to support U.S. growth; RedBird also holds an option to acquire an additional 26.8% interest from Ardent Leisure between July 2022 and July 2024.

  • Buyer
    RedBird Capital Partners, CJ ENM, Ellison family, Tencent Holdings Ltd.
    Target
    Skydance Media

    Skydance Media received a $275 million strategic investment led by RedBird Capital Partners and CJ ENM, valuing the company at $2.3 billion. The round—also supported by existing investors including the Ellison family and Tencent—aims to expand Skydance's global reach across film, television, animation and interactive platforms, with a particular emphasis on strengthening presence in the APAC region.

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