RedBird Leads Minority Investment in The SpringHill Company
October 15, 2021
RedBird Capital Partners led a minority investment in The SpringHill Company, the production and consumer brand business founded by LeBron James and Maverick Carter. The investor group included Nike, Fenway Sports Group and Epic Games; Fried Frank acted as counsel to RedBird on the transaction.
- Buyers
- RedBird Capital Partners, Nike, Inc., Fenway Sports Group, LLC, Epic Games, Inc.
- Targets
- The SpringHill Company
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Growth capital
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