Public Company Other

Playmaker Capital

Toronto, Ontario, Canada

Formerly known as Futbol Sites, Futbol Sites (Playmaker subsidiary), Playmaker

Digital sports media company (sports media brands and iGaming/affiliate-related audience monetization) that acquired and operated a portfolio of sports media and technology properties and brands.

Focus Areas
Digital sports media, Sports news publishing, Affiliate marketing / iGaming-related audience monetization
Website
playmaker.fans

Tracked deals

7

7 tracked deals across 2021-2023.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

7 buyout

Playmaker Capital Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Playmaker Capital. 3 2021 3 2022 1 2023

Supporting Data

Recent Transactions

  • Buyer
    Playmaker Capital Inc.
    Target
    La Poche Bleue
    Seller
    Maxim Lapierre, Guillaume Latendresse, Louis-Philippe Dorais
    Location
    Quebec, Canada
    Type
    Buyout

    Playmaker Capital Inc. (TSXV: PMKR) has acquired La Poche Bleue, a Quebec-based sports media and entertainment group, for up to CAD$8.8 million. The deal provides Playmaker with immediate access to the Quebec market and a portfolio of video-podcast properties and branded consumer products; La Poche Bleue's co-founders and managing director will remain with the business.

  • Buyer
    Playmaker Capital Inc.
    Target
    Wedge Traffic Limited (dba Wedge)
    Seller
    Wedge shareholders (including founders Dan Kersh and David Copeland)
    Location
    Scotland, United Kingdom
    Type
    Buyout

    Playmaker Capital Inc. (TSXV: PMKR) has acquired Wedge Traffic Limited (dba Wedge), a Glasgow-based iGaming affiliate operator, for aggregate consideration of approximately US$31.2 million (cash, Playmaker shares and contingent earn-outs). The deal brings Wedge's founders into Playmaker's senior leadership, adds affiliate iGaming capability and U.S. market exposure, and immediately contributes revenue and EBITDA to Playmaker (Wedge: FY2021 revenue US$2.9M; TTM to June 30, 2022 revenue US$5.5M, EBITDA US$3.1M).

  • Buyer
    Playmaker Capital Inc.
    Target
    The Sports Drop
    Type
    Buyout

    Playmaker Capital Inc., a Toronto-based digital sports media company, has acquired U.S.-based sports publisher The Sports Drop. The acquisition expands Playmaker's U.S. audience reach (The Sports Drop averages ~30 million monthly page views) and brings The Sports Drop's founder, Mike Bellom, into Playmaker's senior leadership to drive paid media and monetization synergies.

  • Buyer
    Playmaker Capital Inc., Futbol Sites (Playmaker subsidiary)
    Target
    Futmarketing
    Location
    Brazil
    Type
    Buyout

    Playmaker Capital Inc. acquired Futmarketing, a leading Brazilian digital media and marketing group focused on soccer, for aggregate consideration of US$4.1 million. The acquisition adds over 60 million social media followers and a Brazilian editorial property (Antenados no Futebol) to Playmaker's Futbol Sites portfolio to accelerate audience growth in Brazil.

  • Buyer
    Playmaker Capital Inc.
    Target
    The Nation Network, Daily Faceoff
    Location
    Alberta, Canada
    Type
    Buyout

    Playmaker Capital Inc. (TSX-V: PMKR) acquired 100% of The Nation Network (TNN) and its subsidiary Daily Faceoff (DFO) to establish a presence in Canada and immediately add over 27 million annual users to its audience ecosystem. The aggregate consideration is up to CAD$15 million (cash, shares and an earn‑out), and the deal is intended to expand Playmaker's Canadian reach ahead of broader sports betting legalization in Ontario and to diversify revenue through subscriptions and sportsbook partnerships.

  • Buyer
    Playmaker Capital Inc.
    Target
    Two-Up Agency Ltd.
    Industry
    Software
    Location
    England, United Kingdom
    Type
    Buyout

    Playmaker Capital Inc. acquired Two-Up Agency Ltd., a London- and Krakow-based digital product agency serving the online gaming and sports betting industries. The acquisition (100% of Two-Up) expands Playmaker's technology capabilities and integrates Two-Up's products into Playmaker Bench; consideration was up to US$5.75 million including cash, shares and earn-outs.

  • Buyer
    Playmaker Capital Inc. (Playmaker)
    Target
    YB Media LLC (d/b/a Yardbarker)
    Seller
    Jeff Kloster, Mark Johns, Ben Maggin, YB Media LLC
    Type
    Buyout

    Playmaker Capital Inc. (TSX-V: PMKR) acquired California-based sports and entertainment digital media business YB Media LLC (d/b/a Yardbarker) pursuant to a purchase agreement dated July 26, 2021. The deal consideration is up to US$24 million (US$10M cash, US$8M equity on closing, plus up to US$6M contingent/earnout), and brings Playmaker more than four million monthly unique users and 350,000+ daily newsletter subscribers to accelerate its U.S. growth and expand its sports media ecosystem.

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