Sales Empowerment Group Acquires Action Selling

April 7, 2023

Chicago-based Sales Empowerment Group (SEG), a portfolio company of RFE Investment Partners, has acquired Plymouth, Minnesota–based sales training firm Action Selling. The deal adds Action Selling’s multi-program training platform and learning-management capabilities to SEG’s outsourced sales and marketing services; Houlihan Lokey served as SEG’s advisor and Woodbridge International served as sell‑side advisor.

Buyers
Sales Empowerment Group, RFE Investment Partners
Targets
Action Selling
Platforms
Sales Empowerment Group
Location
Minnesota, United States
Transaction Type
Addon

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