Salesforce to Acquire Cimulate to Expand Agentic Commerce and Retail Discovery

February 17, 2026

Salesforce signed a definitive agreement to acquire Cimulate, an AI-powered product discovery startup for retail. Salesforce plans to integrate Cimulate’s intent-aware technology into its Agentforce Commerce platform to improve search and product discovery for retailers, with the transaction expected to close in the first quarter of Salesforce’s fiscal year 2027.

Buyers
Salesforce
Targets
Cimulate
Location
Massachusetts, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.