Samba TV Acquires Semasio to Boost Contextual CTV Targeting
October 31, 2024
Samba TV, a TV measurement and ad-tech company, has acquired audience data and contextual targeting specialist Semasio. The deal will combine Samba TV’s video data and AI capabilities with Semasio’s semantic analysis platform to expand contextual targeting across digital, mobile and CTV and accelerate AI-driven product development.
- Buyers
- Samba TV
- Targets
- Semasio
- Sellers
- Fyllo
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Buyout
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