Samsonite Group Completes Acquisition of BÉIS

October 1, 2026

Samsonite Group S.A. completed its acquisition of BÉIS, which will continue operating as a standalone brand within Samsonite’s portfolio. Adeela Hussain Johnson and the existing management team will continue leading the business, with Shay Mitchell continuing to guide the brand’s long-term creative and product vision.

Buyers
Samsonite Group S.A.
Targets
BÉIS, LLC (BÉIS)
Industry
Retail
Location
California, United States
Transaction Type
Buyout

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