Second Nature Brands Acquires Voortman Cookie Brand From J.M. Smucker

October 22, 2024

Second Nature Brands agreed to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction valued at approximately $305 million. The deal includes all Voortman trademarks and a leased manufacturing facility in Burlington, Ontario, with about 300 employees transitioning.

Buyers
Second Nature Brands
Targets
Voortman (cookie brand and business)
Sellers
The J.M. Smucker Co.
Platforms
Second Nature Brands
Location
Michigan, United States
Transaction Type
Addon

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