Seismic Completes Merger With Highspot

Hightouch Acquires HeadsUp

November 16, 2023

AI & Machine Learning

Hightouch has acquired HeadsUp, an AI-driven conversion engine, and will integrate HeadsUp’s ML models into its Composable Customer Data Platform to build warehouse-native Customer 360 profiles and predictive conversion signals. HeadsUp co-founder and CEO Earl Lee will join Hightouch to lead AI/ML-driven Customer 360 development, expanding Hightouch’s capabilities for marketing, advertising, and operations use cases.

Seismic Acquires Lessonly

August 16, 2021

Cloud & SaaS

Seismic, the San Diego–based sales enablement platform, acquired Indianapolis-based Lessonly, a training, coaching and enablement SaaS provider, to integrate learning and coaching into its enablement offering. The acquisition coincided with Seismic closing a $170 million Series G financing led by Permira to accelerate product expansion, R&D, and global growth.

ThoughtSpot Acquires SeekWell

March 31, 2021

Data & Analytics

ThoughtSpot has entered into a definitive agreement to acquire SeekWell, a startup that enables SQL- and script-driven workflows to push cloud-data insights into business applications. The acquisition will let ThoughtSpot customers operationalize analytics—using natural language search to pull data from cloud warehouses, modify it (e.g., in spreadsheets), and automatically sync results back to apps like Salesforce, Slack, and marketing platforms.

Seismic Acquires Grapevine6

December 1, 2020

Cloud & SaaS

Seismic acquired Grapevine6, a Toronto-based social and digital sales engagement platform, and will integrate its AI engine into a new offering called Seismic LiveSocial to help sellers engage across social media. The full Grapevine6 team (including CEO Mike Orr) joined Seismic, and Marlin & Associates acted as exclusive strategic and financial advisor to Grapevine6.

Seismic Acquires Percolate

November 5, 2019

Marketing & Advertising

Seismic, the San Diego–based sales enablement platform, has acquired Percolate, a New York–based marketing campaign orchestration and content management platform. The deal combines Seismic's sales enablement and asset management capabilities with Percolate's content orchestration tools to provide marketers enterprise-scale content production, planning and distribution.

Thomson Reuters Acquires HighQ Solutions Limited

July 29, 2019

Cloud & SaaS

Thomson Reuters has acquired HighQ Solutions Limited, a London-based collaboration SaaS provider for the legal and regulated industries, from investment funds managed by Morgan Stanley Expansion Capital (other investors in HighQ included One Peak Partners and Goldman Sachs). The acquisition brings HighQ’s secure cloud collaboration, workflow automation and client engagement software — used by 400+ customers including more than half of the top 100 global law firms — into Thomson Reuters’ legal technology portfolio to expand its product capabilities for legal and regulated markets.