Simplicity Group Acquires Lenz Financial Group

April 13, 2021

Simplicity Group has acquired Lenz Financial Group, a Portland-based independent life, annuity and long-term care insurance distribution brokerage, in a transaction that closed effective March 31, 2021. John Lenz joins Simplicity as a partner and shareholder and Lenz Financial Group will transition to the Simplicity brand as part of the platform's ongoing distribution growth strategy.

Targets
Lenz Financial Group
Platforms
Simplicity Group
Location
Oregon, United States
Transaction Type
Addon

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