Sonic Automotive Acquires Five Harley-Davidson Dealerships for Sonic Powersports Expansion

Sonic Automotive Acquires Jaguar Land Rover Santa Monica

August 19, 2025

Automotive

Sonic Automotive, a Fortune 500 automotive retailer based in Charlotte, has acquired Jaguar Land Rover Santa Monica from Redwood Automotive I, LLC (dealer principal Sudhir Sood), expanding its Southern California footprint. The deal brings Sonic's total Jaguar Land Rover dealerships in the United States to 11 and strengthens its position as the largest Jaguar Land Rover retailer by volume in the U.S.

Sonic Automotive Acquires Four Jaguar Land Rover Dealerships from US Auto Trust

July 1, 2025

Automotive

Sonic Automotive, a Fortune 500 automotive retailer, acquired four Jaguar Land Rover dealerships in California — Jaguar Land Rover Los Angeles, Jaguar Land Rover Newport Beach, Jaguar Land Rover San Jose, and Land Rover Pasadena — from US Auto Trust. The acquisition adds approximately $500 million of annual revenue, expands Sonic's national footprint to 177 franchises, and makes Sonic the largest Jaguar Land Rover retail ownership group in the U.S. by volume.

Sonic Automotive Acquires Audi New Orleans

December 12, 2024

Automotive

Sonic Automotive, Inc. has acquired Audi New Orleans, a franchised Audi dealership located in Metairie, Louisiana, from the Bohn Brothers Automotive Group. The deal marks Sonic's first franchise automotive location in Louisiana, expands its Audi footprint to 10 dealerships and brings its total franchise portfolio to 108 locations nationwide.

Sonic Automotive Acquires Motorcycles of Charlotte and Motorcycles of Greensboro

December 6, 2024

Automotive

Sonic Automotive acquired Motorcycles of Charlotte and Motorcycles of Greensboro from Mark and Gail Engel, expanding its Sonic Powersports footprint in the Southeast. Performance Brokerage Services served as sell-side advisor and both dealerships will continue operating at their current locations in North Carolina.

Sonic Automotive Acquires Black Hills Harley-Davidson

February 15, 2023

Automotive

Sonic Automotive, a Fortune 500 automotive retailer based in Charlotte, North Carolina, has acquired Black Hills Harley-Davidson, the leading Harley-Davidson dealership in Rapid City, South Dakota and host of the Rally at Exit 55. The acquisition expands Sonic's powersports portfolio and complements its strategy to grow its powersports segment and serve rally attendees and motorcycle enthusiasts.

Sonic Automotive Completes Acquisition of RFJ Auto Partners

December 7, 2021

Automotive

Sonic Automotive, a Fortune 500 automotive retailer, has completed the acquisition of RFJ Auto Partners, adding 33 dealership locations across seven states and a portfolio that includes Dave Smith Motors. The deal is expected to add approximately $3.2 billion in annualized revenues and expand Sonic's geographic footprint and brand portfolio, moving the company into the top-five U.S. dealer groups by revenue.