Sonic Automotive Acquires Black Hills Harley-Davidson

Sonic Automotive Acquires Five Harley-Davidson Dealerships for Sonic Powersports Expansion

April 21, 2026

Retail

Sonic Automotive announced it will expand its Sonic Powersports division by acquiring five new Harley-Davidson dealerships in California, Florida, Georgia, and North Carolina. The acquired stores include San Diego Harley-Davidson, Falcon's Fury Harley-Davidson, Space Coast Harley-Davidson, Treasure Coast Harley-Davidson, and Raging Bull Harley-Davidson.

Sonic Automotive Acquires Jaguar Land Rover Santa Monica

August 19, 2025

Automotive

Sonic Automotive, a Fortune 500 automotive retailer based in Charlotte, has acquired Jaguar Land Rover Santa Monica from Redwood Automotive I, LLC (dealer principal Sudhir Sood), expanding its Southern California footprint. The deal brings Sonic's total Jaguar Land Rover dealerships in the United States to 11 and strengthens its position as the largest Jaguar Land Rover retailer by volume in the U.S.

Sonic Automotive Acquires Four Jaguar Land Rover Dealerships from US Auto Trust

July 1, 2025

Automotive

Sonic Automotive, a Fortune 500 automotive retailer, acquired four Jaguar Land Rover dealerships in California — Jaguar Land Rover Los Angeles, Jaguar Land Rover Newport Beach, Jaguar Land Rover San Jose, and Land Rover Pasadena — from US Auto Trust. The acquisition adds approximately $500 million of annual revenue, expands Sonic's national footprint to 177 franchises, and makes Sonic the largest Jaguar Land Rover retail ownership group in the U.S. by volume.

Sonic Automotive Acquires Audi New Orleans

December 12, 2024

Automotive

Sonic Automotive, Inc. has acquired Audi New Orleans, a franchised Audi dealership located in Metairie, Louisiana, from the Bohn Brothers Automotive Group. The deal marks Sonic's first franchise automotive location in Louisiana, expands its Audi footprint to 10 dealerships and brings its total franchise portfolio to 108 locations nationwide.

Sonic Automotive Acquires Motorcycles of Charlotte and Motorcycles of Greensboro

December 6, 2024

Automotive

Sonic Automotive acquired Motorcycles of Charlotte and Motorcycles of Greensboro from Mark and Gail Engel, expanding its Sonic Powersports footprint in the Southeast. Performance Brokerage Services served as sell-side advisor and both dealerships will continue operating at their current locations in North Carolina.

Sonic Automotive Acquires Bobby Ford Chrysler Dodge Jeep RAM (Sealy, TX)

October 19, 2021

Automotive

Sonic Automotive (NYSE:SAH) acquired Bobby Ford Chrysler Dodge Jeep RAM in Sealy, Texas and will operate the location as Momentum Chrysler Dodge Jeep RAM of Sealy. The deal is Sonic’s 88th franchised dealership and marks the company’s first Chrysler Dodge Jeep RAM (CDJR) franchise, expanding its presence in Texas and broadening its brand mix.