TEGNA's Premion Acquires Octillion Media
February 1, 2024
Premion, the CTV/OTT advertising platform owned by TEGNA Inc., has acquired Octillion Media, a next-generation demand-side platform (DSP) focused on local Connected TV/OTT advertising. The acquisition brings Octillion's technology and employees into Premion to expand local CTV product capabilities, improve operational efficiency and drive growth; TEGNA funded the deal with cash and expects it to be accretive within 12 months.
- Buyers
- Premion, LLC, TEGNA Inc.
- Targets
- Octillion Media
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Buyout
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