T-Mobile Acquires Octopus Interactive
January 10, 2022
T-Mobile (through its Marketing Solutions business) has acquired Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. The deal brings Octopus's rideshare advertising capabilities and audience reach into T-Mobile's ad-tech offering, powering drivers' devices on T-Mobile's network and expanding Marketing Solutions' out-of-home advertising inventory.
- Buyers
- T-Mobile US, Inc.
- Targets
- Octopus Interactive
- Industry
- Marketing & Advertising
- Location
- Maryland, United States
- Transaction Type
- Buyout
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