The Beekman Group Recapitalizes Eclipse Fitness Group

Franchise Equity Partners Acquires Bravo Fit (Planet Fitness Franchisee)

July 21, 2026

Professional Services

Franchise Equity Partners (FEP) acquired Bravo Fit, the exclusive Planet Fitness franchisee across multiple Australian markets, from its existing shareholders. Planet Fitness exited its minority ownership position in Bravo Fit as part of the transaction; financial terms were not disclosed, and Bravo Fit management will continue leading expansion in Australia.

Flynn Group Acquires Grand Fitness Partners From HGGC and Monogram Capital Partners

March 31, 2026

Professional Services

Flynn Group LP completed the acquisition of Grand Fitness Partners, a major Planet Fitness franchisee operating 98 clubs across multiple states. HGGC sold its portfolio company stake, and Monogram Capital Partners also exited its remaining position as part of the transaction.

Olympus Partners Acquires Excel Fitness Holdings (Planet Fitness Franchisee)

April 29, 2022

Restaurants & Hospitality

Stamford-based private equity firm Olympus Partners has acquired Excel Fitness Holdings, a leading Planet Fitness franchisee headquartered in Austin, Texas. Excel operates over 90 Planet Fitness locations across several U.S. markets (serving ~750,000 members) and the deal represents a PE buyout from prior sponsor Altamont Capital Partners to support further club development and geographic expansion.

Planet Fitness Acquires Sunshine Fitness (114 Clubs)

January 11, 2022

Restaurants & Hospitality

Planet Fitness, Inc. agreed to acquire Sunshine Fitness Growth Holdings, LLC — a Planet Fitness franchisee operating 114 clubs in the Southeast U.S. — in a cash-and-stock transaction valued at $800 million, funded in part by a new securitization and available cash. The locations (in AL, FL, GA, NC and SC) were folded into Planet Fitness' company-owned portfolio, and Sunshine co-founder Shane McGuiness joined Planet Fitness to oversee the combined corporate club operations; the deal closed in February 2022.

Seacoast Capital and E2 Complete Minority Recapitalization of Fitness Holdings North America

January 29, 2020

Healthcare Services

Fitness Holdings North America (FHNA), one of the largest independent Crunch Fitness franchisees, completed a minority recapitalization and growth financing with Seacoast Capital and E2 Venture Partners. The financing will be used to accelerate FHNA's expansion (organic and acquisitive) across the Northeast as it grows from 22 locations toward a 50+ club target.

ECP-PF Holdings Group Acquires Seven Planet Fitness Clubs from Meridian Enterprises

March 7, 2019

Consumer Products

ECP-PF Holdings Group, Inc., a Planet Fitness franchisee backed by Exaltare Capital Partners, acquired seven Planet Fitness locations in the Knoxville and Chattanooga, Tennessee markets from Meridian Enterprises. The deal expands ECP-PF’s footprint in the Southeast and keeps the locations open and operational under the Planet Fitness brand.