The Brand Leader Acquires Benson Marketing Group
February 16, 2023
The Brand Leader, a Greenville-based creative agency, acquired Benson Marketing Group, a New York–based wine and spirits marketing agency. The deal folds Benson into TBL to add specialized wine & spirits advertising, branding, design, and digital capabilities while expanding TBL's sector coverage.
- Buyers
- The Brand Leader
- Targets
- Benson Marketing Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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