The Simply Good Foods Company Acquires OWYN (Only What You Need)

The Simply Good Foods Company agreed to acquire plant-based RTD protein shake brand Only What You Need (OWYN) for $280 million in cash, with the deal announced April 29, 2024 and completed June 13, 2024. The acquisition, from United Nutritional Brands (an affiliate of Purchase Capital LLC) and other minority investors, expands Simply Good Foods' presence in the high-growth ready-to-drink protein shake segment and is expected to accelerate distribution and eCommerce growth for the OWYN brand (OWYN projected ~ $120 million net sales in 2024).