Trive Capital and 808 Capital Invest in Crunch Canada Holdings

Fitness Ventures Acquires Three Crunch Fitness Locations in Portland

August 1, 2025

Restaurants & Hospitality

Fitness Ventures LLC has acquired three existing Crunch Fitness locations in Portland, Oregon and plans a $75 million investment to build 15 new Crunch 3.0 locations across the market over the next several years. The deal is part of Fitness Ventures' broader expansion strategy to upgrade or relocate smaller-format clubs into larger Crunch 3.0 facilities and grow its footprint in the region.

Trive Capital and 808 Capital Invest in JF Fitness; JF Fitness Acquires Team Roldan

June 21, 2024

Healthcare Services

Dallas-based private equity firm Trive Capital and independent sponsor 808 Capital Partners have made an investment in JF Fitness of North America, a Crunch Fitness franchisee headquartered in Richmond, Virginia. In connection with the investment, JF Fitness acquired Team Roldan, adding eight gyms and bringing the combined chain to 24 locations; the capital will support further club openings and selective acquisitions in the Southeastern U.S.

Trive Capital Invests in Formula Wellness

March 18, 2024

Healthcare Services

Dallas-based private equity firm Trive Capital has made a growth investment in Formula Wellness, a medical-based wellness and med-spa operator focused on longevity, hormone balance, nutrition and aesthetics. The investment brings on a PE-backed management team to accelerate Formula Wellness's de novo expansion and add-on acquisition strategy across the DFW metroplex and beyond.

Trive Capital and Crux Capital Take Minority Stake in HTeaO

January 10, 2023

Restaurants & Hospitality

Dallas-based private equity firms Trive Capital and Crux Capital acquired a minority stake in HTeaO, the Fort Worth–headquartered drive-thru iced tea franchisor. The investment will support geographic expansion, speed unit growth (HTeaO has 68 operating locations and 426+ franchise licenses awarded), and add board representation for Trive and Crux to accelerate franchising and technology initiatives.

North Castle Partners Invests in CR Fitness (Crunch Fitness Franchisee)

July 11, 2019

Healthcare Services

North Castle Partners has made a strategic growth investment in CR Fitness, a leading Crunch Fitness franchisee headquartered in Brandon, Florida, to accelerate club expansion across the U.S. Terms were not disclosed; CR Fitness operates roughly 20 clubs in Florida and Atlanta and plans to pursue aggressive expansion (greenfield and acquisition) toward a ~100-club goal.

TPG Growth and Crunch Fitness Management Acquire Crunch Fitness

July 1, 2019

Healthcare Services

TPG Growth partnered with Crunch Fitness management to acquire Crunch Fitness, including its company-owned "Signature" facilities and global franchising business. Financial terms were not disclosed; the partnership aims to accelerate Crunch's franchise expansion and enhance its capabilities to grow the brand internationally.