Tulip Acquires Blueday to Expand In-Store Analytics and Performance Management

August 20, 2020

Tulip, a cloud-based retail mobile solutions provider, acquired Blueday Inc., a Boston-based provider of store performance management SaaS, to enhance Tulip’s in-store analytics and omnichannel capabilities. Blueday’s CEO Graeme Grant joins Tulip as Executive Vice President, Analytics to lead retail analytics and business development.

Buyers
Tulip
Targets
Blueday Inc.
Industry
Cloud & SaaS
Location
Massachusetts, United States
Transaction Type
Buyout

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