MERGE Acquires Blue Moon Digital

MERGE Acquires Blazer

June 2, 2025

Marketing & Advertising

MERGE, a marketing and technology agency, has acquired Blazer (formerly Brooks Bell), a strategic consulting firm, to expand its consulting, data analytics, and early-stage strategy capabilities. The acquisition enables MERGE to offer integrated, insight-led solutions across consumer, health, and financial services clients; terms were not disclosed.

MERGE Acquires Zee Jay Digital

October 4, 2023

Marketing & Advertising

MERGE, a storytelling technology and marketing agency, has acquired Zee Jay Digital, a US-based Adobe Workfront specialist. The acquisition expands MERGE's Adobe platform capabilities and strengthens its ability to orchestrate and automate clients' content supply chains and digital operating models.

Tulip Acquires Blueday to Expand In-Store Analytics and Performance Management

August 20, 2020

Cloud & SaaS

Tulip, a cloud-based retail mobile solutions provider, acquired Blueday Inc., a Boston-based provider of store performance management SaaS, to enhance Tulip’s in-store analytics and omnichannel capabilities. Blueday’s CEO Graeme Grant joins Tulip as Executive Vice President, Analytics to lead retail analytics and business development.

MERGE Acquires Sandbox to Create One of North America's Largest Independent Agencies

March 3, 2020

Marketing & Advertising

MERGE, a Keystone Capital-backed creative, marketing and technology agency, has acquired Sandbox, an independent full-service strategic and digital agency. The combined company—operating under the MERGE brand—creates one of the largest independent agencies in North America with more than 600 employees across seven locations, while leadership from both firms will remain in place; terms were not disclosed.

Dentsu Aegis Network / Merkle Acquires Digital Pi

January 27, 2020

Marketing & Advertising

Dentsu Aegis Network has acquired Digital Pi, a Dallas-based B2B digital marketing and marketing-automation consulting agency. Digital Pi will join Merkle to expand Merkle's B2B capabilities, particularly in Adobe Marketo/marketing automation and campaign operations; Digital Pi's ~50 employees will integrate into Merkle's B2B group.

Merge Acquires Beam

April 25, 2019

Marketing & Advertising

Keystone Capital–backed Merge has acquired Beam, a Boston-based experience design, digital marketing, and technology consultancy. The add-on expands Merge's experience strategy, design, CRM, and platform development capabilities; terms were not disclosed.