Unaric Acquires DESelect
October 9, 2025
Unaric, the London-based Salesforce-focused technology firm, has acquired DESelect, a Belgian–US Salesforce ISV that provides marketing segmentation and campaign optimisation for Salesforce Marketing Cloud, in an eight-figure deal. The acquisition adds DESelect’s data segmentation and campaign optimisation capabilities to Unaric’s suite of Salesforce AI-enabled applications, strengthening its marketing intelligence offering and accelerating its AI-driven platform strategy.
- Buyers
- Unaric
- Targets
- DESelect
- Industry
- Cloud & SaaS
- Location
- Antwerp, Belgium
- Transaction Type
- Buyout
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