United Talent Agency Acquires MediaHound

June 27, 2022

United Talent Agency (UTA) has acquired El Segundo-based software and data analytics firm MediaHound, integrating its team and proprietary Entertainment Graph into UTA IQ to accelerate the agency's data and analytics capabilities. MediaHound's technology and consumer sites (Autum and Date Night) will be folded into UTA IQ to provide enhanced insights and recommendation capabilities for studios, streamers and agency clients; MediaHound was advised by Qualia Legacy Advisors.

Buyers
United Talent Agency
Targets
MediaHound
Location
California, United States
Transaction Type
Buyout

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