UTA Acquires MediaLink

Link Media Outdoor Acquires Elevation Outdoor Advertising Assets in Knoxville, TN

November 21, 2022

Marketing & Advertising

Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, has purchased the outdoor advertising assets of Elevation Outdoor Advertising in Knoxville, Tennessee, adding over 265 billboard faces (including eight digital displays). Elevation founder Martin Daniel will remain in an advisory role and Donna Jarnigan will remain in sales; the acquisition expands Link's footprint in the southeastern U.S. and is the company's largest acquisition of 2022.

EQT Private Equity Acquires Minority Stake in United Talent Agency

July 19, 2022

Media & Entertainment

EQT Private Equity (via its EQT X fund) agreed to acquire a minority stake in United Talent Agency (UTA), becoming the largest outside shareholder while UTA's partnership and leadership retain control. Investcorp will sell its full minority stake and EQT will also purchase portions of existing stakes from continuing shareholders including PSP Investments; the investment will support UTA's growth, innovation and international expansion.

United Talent Agency Acquires MediaHound

June 27, 2022

Media & Entertainment

United Talent Agency (UTA) has acquired El Segundo-based software and data analytics firm MediaHound, integrating its team and proprietary Entertainment Graph into UTA IQ to accelerate the agency's data and analytics capabilities. MediaHound's technology and consumer sites (Autum and Date Night) will be folded into UTA IQ to provide enhanced insights and recommendation capabilities for studios, streamers and agency clients; MediaHound was advised by Qualia Legacy Advisors.

Link Media Outdoor Acquires Thomas Outdoor Advertising Assets

January 27, 2021

Marketing & Advertising

Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, purchased the outdoor advertising assets of Thomas Outdoor Advertising, Inc., acquiring 368 billboard faces located in Manhattan and central Kansas. The acquired inventory will be managed from Link's Kansas City office and expands Link's existing Kansas footprint; the sellers included Thomas Outdoor Advertising and family owners Bart Thomas, Layton Thomas and Jim Wells.

GlynnDevins Acquires Linkmedia 360

October 21, 2020

Marketing & Advertising

GlynnDevins, a Kansas City-based data- and technology-enabled marketing firm, has acquired Linkmedia 360, a digital, data-driven marketing agency based in Independence, Ohio. The acquisition expands GlynnDevins' digital and analytics capabilities to strengthen lead-generation and performance marketing services for its clients.

Rakuten LinkShare Acquires mediaFORGE

September 5, 2012

Marketing & Advertising

Rakuten LinkShare has entered into a definitive agreement to acquire mediaFORGE, a Salt Lake City–based dynamic display advertising and retargeting platform. The acquisition expands Rakuten LinkShare’s marketing services beyond affiliate marketing into display and retargeting capabilities; terms were not disclosed and mediaFORGE’s ~50 employees will remain in Salt Lake City.