Liberated Syndication (Libsyn) Acquires Podcast Ad Reps (PAR)

Podimo Acquires Podads

October 3, 2024

Media & Entertainment

Podimo has acquired Podads, one of Denmark's leading podcast agencies and advertising platforms. Podads will continue to operate independently under CEO and co-founder Anne-Kathrine Pommergaard as Podimo strengthens its hybrid subscription-and-advertising model to expand creator revenue opportunities and boost podcast advertising in Denmark.

The New York Times Company Acquires Serial Productions

July 22, 2020

Media & Entertainment

The New York Times Company acquired Serial Productions, the team behind the acclaimed "Serial" podcast, and announced a strategic alliance with "This American Life." The acquisition brings Serial's long-form audio storytelling into The Times' expanding audio portfolio to broaden audio capabilities, marketing and advertising collaboration, and audience reach.

Amazon Music Acquires podcast hosting and monetization platform ART19

June 24, 2021

Media & Entertainment

Amazon Music has acquired ART19, a podcast hosting and ad-monetization platform, for an undisclosed sum. The purchase gives Amazon hosting, ad-insertion and ad-marketplace capabilities to complement its content (such as Wondery) and bolster podcast advertising, measurement and distribution.

Smartly.io Acquires Ad-Lib.io to Expand into Google Ecosystem

January 5, 2022

Marketing & Advertising

Helsinki-based ad-tech SaaS company Smartly.io has acquired London-based creative optimization platform Ad-Lib.io for more than $100 million. The deal expands Smartly.io’s capabilities from paid social into Google’s advertising ecosystem (YouTube, DV360, Google Ads), strengthening its cross-channel creative and programmatic offering while leveraging Ad-Lib.io’s enterprise creative tools.

Shamrock Capital Invests in Ad Results Media

December 11, 2019

Marketing & Advertising

Los Angeles-based Shamrock Capital made a minority investment in Ad Results Media, a leading audio and podcast advertising agency, to support the company's technology and service expansion. The capital will be used to grow production capabilities, proprietary data and analytics, and advertising technology to scale podcast and audio advertising services.

LiveXLive Media Acquires PodcastOne (Courtside Group, Inc.)

May 8, 2020

Media & Entertainment

LiveXLive Media, Inc. agreed to acquire Courtside Group, Inc., the owner and operator of PodcastOne, in an all-stock deal valued at approximately $18.1 million (based on LiveXLive's closing price on May 7, 2020). The acquisition brings PodcastOne's podcast library and advertising sales capability into LiveXLive to diversify revenue toward advertising and accelerate cross‑promotion across their platforms; the transaction was expected to close by June 2020.