Affinion Group Acquires Prospectiv Direct (Owner of Eversave) for $30M
July 14, 2011
Affinion Group, a Stamford-based customer engagement and loyalty solutions provider, signed an agreement to acquire Prospectiv Direct, the Wakefield, Massachusetts-based online performance marketing company that owns the daily-deals site Eversave, for an initial $30 million plus potential earn-outs. The acquisition is intended to expand Affinion’s digital and local-commerce capabilities by adding Prospectiv’s performance-marketing technology, Eversave daily-deals platform and lead-generation services to its portfolio.
- Buyers
- Affinion Group, Inc.
- Targets
- Prospectiv Direct, Inc., Eversave (brand owned by Prospectiv Direct, Inc.)
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Everspan Insurance Company Acquires Providence Washington Insurance Company
October 4, 2021
Insurance
Everspan Insurance Company, a subsidiary of Ambac Financial Group, completed the acquisition of Providence Washington Insurance Company from a subsidiary of Enstar Group Limited effective October 1, 2021. The purchase augments Everspan Group's admitted carrier capabilities to launch new admitted programs, expand product offerings, and strengthen relationships with distribution and program partners.
-
The Access Group Acquires ProspectSoft from Maven
July 25, 2022
Cloud & SaaS
The Access Group has acquired ProspectSoft, a UK-based provider of stock-aware CRM SaaS, from Maven (Maven Investor/Capital Partners). The deal gives The Access Group an integrated CRM that complements its ERP and back-office portfolio and is expected to drive cross-sell opportunities and accelerate recurring revenue growth.
-
MyPlanAdvocate Acquires Eversurance from EverQuote
August 1, 2023
Insurance
MyPlanAdvocate (an AdirVentures portfolio company) has acquired Eversurance (formerly Crosspointe), a subsidiary of EverQuote, enabling MPA to expand into the under-65 health insurance market. The transaction transfers Eversurance's consumer-facing insurance brokerage capabilities and staff to MPA and supports growth beyond MPA's Medicare-focused business.
-
Evolv, Inc. Acquires 253 Payment Pros
August 31, 2022
Payments & Fintech
Evolv, Inc. (via its Evolv St. Louis office) completed a capital investment and acquisition of 253 Payment Pros, a merchant services/ISO business based in Kirkland, Washington. The deal brings 253 Payment Pros' merchant base and independent sales network into Evolv's platform and will integrate Evolv's digital marketing solutions to drive revenue growth across the western United States.
-
Evertree Insurance Acquires Prosper Insurance
November 2, 2023
Insurance
Evertree Insurance Services has acquired Virginia Beach-based Prosper Insurance, finalizing the transaction on November 1, 2023. The deal expands Evertree's Mid-Atlantic footprint and brings Prosper's technology and ~99-person team onto Evertree's tech-enabled personal-lines brokerage platform to accelerate embedded partnership capabilities nationwide.
-
Clover Imaging Group Acquires Phoenix Direct
July 21, 2022
Logistics & Distribution
Clover Imaging Group has acquired all operating assets of Phoenix Direct, LLC, a Duluth, Georgia–based eCommerce fulfillment and marketing services provider. The deal expands Clover's capabilities into end-to-end DTC fulfillment, customer service, and marketing to complement its returns management, asset renewal and redistribution platform as part of a diversification and growth strategy.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.