Watches of Switzerland Group Acquires Majority Stake in Deutsch & Deutsch

January 29, 2026

The Watches of Switzerland Group has acquired an 88% stake in Texas-based luxury watch and jewelry retailer Deutsch & Deutsch, with an option to purchase the remaining share capital. The family-owned business operates four showrooms in El Paso, Laredo, McAllen and Victoria and generated combined FY2024 revenue of $67 million; the Deutsch family will remain involved in leadership following the transaction.

Buyers
Watches of Switzerland Group
Targets
Deutsch & Deutsch
Sellers
Deutsch family (Tad and Aladar Deutsch)
Industry
Retail
Location
Texas, United States
Transaction Type
Buyout

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