Weisbach-Led Group and Westbridge Capital Acquire Overture Promotions
November 18, 2020
Lou Weisbach and an investor group, together with Westbridge Capital Ltd., have acquired the business of promotional-products distributor Overture Promotions and will operate it as a platform for an international branding company led by Weisbach and Overture CEO JoAnn Gilley. Westbridge will fund future add-on acquisitions and investments to expand Overture's services, technology, distribution capacity and global footprint.
- Buyers
- Westbridge Capital Ltd., Lou Weisbach, Mark Serdar, Michael Nemlich
- Targets
- Overture Promotions
- Platforms
- Overture Promotions
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Buyout
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