WGSN (Apax-backed) Acquires IWSR from Bowmark Capital

June 5, 2025

WGSN, controlled by funds advised by Apax Partners LLP, has acquired IWSR, the global leader in data, analytics and insights for the beverage alcohol industry, from Bowmark Capital. The acquisition—supported by Apax following its January 2024 acquisition of WGSN—strengthens WGSN's AI, data analytics and long-range forecasting capabilities; terms were not disclosed and the deal closed in June 2025.

Buyers
WGSN, Apax Partners LLP
Targets
IWSR
Sellers
Bowmark Capital
Industry
Data & Analytics
Location
United Kingdom
Transaction Type
Buyout

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