Whitebridge Pet Brands Acquires Cardinal Pet Care

General Mills Acquires Whitebridge Pet Brands' North American Cat Feeding and Pet Treating Business

December 20, 2024

Consumer Products

General Mills has acquired Whitebridge Pet Brands' North American premium cat feeding and pet treating business for $1.45 billion. The deal includes the Tiki Pets and Cloud Star brands and adds manufacturing operations at two facilities in Joplin, Missouri, while NXMH retains Whitebridge's European business and brands.

Targeted PetCare Acquires Pet Brands

January 19, 2024

Consumer Products

Targeted PetCare, a Wind Point Partners portfolio company, has acquired Pet Brands, a high-growth provider of private-label and branded dog and cat treats. The deal expands Targeted PetCare's pet treat portfolio and adds sourcing, design and packaging capabilities to support growth across grocery, mass and e-commerce channels.

BrightPet Nutrition Group Acquires Bravo! Pet Foods

October 25, 2022

Food & Beverage

BrightPet Nutrition Group, a portfolio company of A&M Capital Partners, has acquired Bravo! Pet Foods, a pioneer in frozen raw and freeze-dried pet diets. The add-on acquisition expands BrightPet's branded portfolio and manufacturing capabilities in the premium frozen and freeze-dried pet food category.

NXMH Acquires Whitebridge Pet Brands

July 29, 2021

Food & Beverage

NXMH, a Belgium-based family-owned investment firm, has acquired Whitebridge Pet Brands, a St. Louis-based maker of natural and minimally processed pet foods, treats and supplements. Whitebridge was previously a portfolio company of Frontenac; the acquisition is expected to expand NXMH's international petfood footprint and accelerate product innovation and distribution growth. Terms were not disclosed.

Whitebridge Pet Brands Acquires Grizzly Pet Products

March 1, 2021

Consumer Products

Whitebridge Pet Brands, a portfolio company backed by Frontenac, has acquired Grizzly Pet Products, a maker of Wild Alaskan fish-oil based supplements for dogs and cats. Terms were not disclosed; the deal expands Whitebridge’s portfolio into the pet supplements category and combines Grizzly’s operations in Washington and Denmark with Whitebridge’s distribution and brand platform.

Bridges Consumer Healthcare Acquires Clarion Brands from Swander Pace Capital

January 21, 2021

Consumer Products

Bridges Consumer Healthcare LLC, a Charlesbank Capital Partners-backed platform, has acquired Clarion Brands, LLC from Swander Pace Capital. The transaction adds Clarion's portfolio of niche OTC and dietary supplement brands — including Florajen, Lipo-Flavonoid and Certain Dri — to Bridges' ThermaCare platform to drive scale, marketing and distribution expansion.