Whole Earth Brands Acquires Wholesome Sweeteners

Heartland Food Products Group to Acquire Whole Earth Brands Americas Business

May 22, 2026

Consumer Products

Heartland Food Products Group entered into a definitive agreement to acquire the Americas business of Whole Earth Brands, including the Equal, Whole Earth, Swerve, and Chuker sweetener brands across North America and Latin America. The deal expands Heartland’s position in sugar reduction and low- and no-calorie sweeteners and will grow Heartland’s portfolio across retail, foodservice, e-commerce, ingredient solutions, and B2B channels.

Wisdom Natural Brands Acquires Drizzle Honey

November 4, 2024

Food & Beverage

Wisdom Natural Brands, parent of the SweetLeaf natural sweetener brand, has acquired Canada-based Drizzle Honey to add a line of sustainably sourced raw and superfood-infused honeys to its portfolio. The deal expands Wisdom's product offering into the high-growth honey category and enables U.S. distribution for Drizzle's products, which are currently sold in roughly 1,200 Canadian retail stores and online.

Sweet Oak (Rhône & Mariposa) Acquires Whole Earth Brands

August 7, 2024

Food & Beverage

Sweet Oak, a newly rebranded parent owned by affiliates of Rhône Capital and Mariposa Capital, completed the take-private acquisition of Whole Earth Brands, combining it with Royal Oak Enterprises. The acquisition was funded with an $862 million senior secured credit facility led by Silver Point Finance, with participation from Fortress Credit, Cerberus, Monarch and other co-investors; McDermott Will & Emery represented Rhône in the transaction.

Sababa Holdings Affiliate Ozark Holdings (Sweet Oak Parent) to Acquire Whole Earth Brands

February 13, 2024

Food & Beverage

Whole Earth Brands, a global plant-based food company, entered into a definitive agreement for Ozark Holdings, LLC (expected to do business as Sweet Oak Parent), an affiliate of Sababa Holdings FREE, LLC, to acquire all outstanding shares it does not already own in an all-cash deal. The offer price is $4.875 per share, representing a 56% premium over the June 23, 2023 share price, and the transaction is expected to close in the second quarter of 2024.

Blue Road Capital Acquires NatureSweet from Silver Ventures

September 20, 2023

Agriculture

Blue Road Capital, an investment firm focused on vertically integrated food and agriculture businesses, has acquired NatureSweet (NS Brands, Ltd.), the largest vertically integrated greenhouse-grown produce company in North America, from Silver Ventures for an undisclosed sum. NatureSweet grows, harvests, and packages tomatoes, peppers, and cucumbers across more than 1,400 acres and employs over 6,000 people, with products sold through major supermarkets across the United States, Mexico, and Canada.

Green Boy Group Acquires Sweet Nature Inc.

January 22, 2020

Food & Beverage

Green Boy Group Inc. has acquired the business of Sweet Nature Inc., an importer and distributor of specialty non-GMO and organic syrups based in Ontario, California. The acquisition expands Green Boy’s value-added liquid sweetener ingredient offering and strengthens its footprint in the North American natural and organic food market.