Heartland Food Products Group to Acquire Whole Earth Brands Americas Business
May 22, 2026
Heartland Food Products Group entered into a definitive agreement to acquire the Americas business of Whole Earth Brands, including the Equal, Whole Earth, Swerve, and Chuker sweetener brands across North America and Latin America. The deal expands Heartland’s position in sugar reduction and low- and no-calorie sweeteners and will grow Heartland’s portfolio across retail, foodservice, e-commerce, ingredient solutions, and B2B channels.
- Buyers
- Heartland Food Products Group
- Targets
- Whole Earth Brands, Inc. (Americas business)
- Industry
- Consumer Products
- Location
- Indiana, United States
- Transaction Type
- Buyout
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