MidEuropa Acquires Pigu and Combines It with Hobby Hall Group to Create Leading Baltic E‑Commerce Platform

MidEuropa Takes 30% Stake in M+ Group through CMC Merger

January 27, 2020

Professional Services

MidEuropa agreed to acquire a 30% equity stake in the combined M+ Group by merging its portfolio company CMC Iletisim ve Cagri Merkezi Hizmetleri A.Ş. (CMC) with Meritus Upravljanje d.o.o. (M+ Group). The transaction will create a leading contact centre and BPO provider in South Eastern Europe with more than 7,000 employees, ~220 clients across 58 countries and expected annual revenue in excess of EUR 65 million. The deal is expected to complete by the end of January 2020.

H.I.G. Europe to Acquire Lagardère Sports from Lagardère Group

February 20, 2020

Marketing & Advertising

An affiliate of H.I.G. Capital (H.I.G. Europe) signed a definitive agreement to acquire Lagardère Sports from the Lagardère Group, which will retain a 24.9% minority stake. Lagardère Sports is a global sports-marketing firm with ~1,300 employees and more than €450 million in annual sales; H.I.G. plans to rebrand the company, install Stefan Felsing as CEO and pursue growth pending antitrust clearance.

EQT Mid Market Europe Acquires Majority Stake in Freepik Company

May 28, 2020

Media & Entertainment

The EQT Mid Market Europe fund has agreed to acquire a majority stake in Freepik Company from its founders and management, who will remain minority owners and continue to lead the business. Headquartered in Málaga, Spain, Freepik is a global freemium provider of digital visual content (Freepik, Flaticon, SlidesGo) serving millions of users; EQT will support accelerated growth by investing in the content library, UX and technology (including AI) and helping further penetrate US and Asian markets.

PIA Group (Equistone-backed) Acquires UDG United Digital Group from EQT

March 4, 2019

Marketing & Advertising

PIA Group, a digital agency platform backed by Equistone Partners Europe, has acquired UDG United Digital Group from EQT Expansion Capital II. The deal brings UDG’s UX, digital architecture and implementation capabilities into PIA’s portfolio — UDG has ~€40m revenue and around 400 employees across multiple German sites; financial terms were not disclosed.

European Imaging Group Acquires Majority Stake in Cyfrowe.pl

March 16, 2022

Retail

European Imaging Group (an AURELIUS portfolio company) has agreed to acquire a majority stake in Cyfrowe.pl, the leading Polish omni-channel retailer of high-end photo and video equipment. The deal positions EIG to expand its pan‑European specialist retail platform into Poland and Eastern Europe while keeping Cyfrowe's founder Jaroslaw Banacki in a shareholder and management role.

MEDIA Central Group Combines with ShopFully to Create Europe Drive-to-Store Marketing Leader

May 25, 2023

Marketing & Advertising

MEDIA Central Group has combined with ShopFully to form a leading Europe-focused drive-to-store marketing platform. The transaction (backed by Bregal Unternehmerkapital) brings together MEDIA Central, Offerista, Yagora and ShopFully to scale digital capabilities, expand internationally and strengthen retail media offerings; Highland Europe will retain a minority stake and ShopFully's CEO Stefano Portu reinvests and becomes CEO Digital of the combined group.