PIA Group (Equistone-backed) Acquires UDG United Digital Group from EQT
March 4, 2019
PIA Group, a digital agency platform backed by Equistone Partners Europe, has acquired UDG United Digital Group from EQT Expansion Capital II. The deal brings UDG’s UX, digital architecture and implementation capabilities into PIA’s portfolio — UDG has ~€40m revenue and around 400 employees across multiple German sites; financial terms were not disclosed.
- Buyers
- PIA Group (Performance Interactive Alliance), Equistone Partners Europe
- Targets
- UDG United Digital Group
- Sellers
- EQT Expansion Capital II
- Platforms
- PIA Group (Performance Interactive Alliance)
- Industry
- Marketing & Advertising
- Location
- Hamburg, Germany
- Transaction Type
- Addon
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