Blizzard Entertainment Acquires Proletariat

The North Alliance Acquires Proletar

November 11, 2019

Marketing & Advertising

The North Alliance (NoA), majority owned by private equity firm Norvestor, has agreed to acquire Norwegian data-driven digital agency Proletar. The deal expands NoA's capabilities in performance and data-driven marketing across the Nordics; financial terms were not disclosed.

Microsoft to Acquire Activision Blizzard for $68.7 Billion

January 18, 2022

Media & Entertainment

Microsoft Corporation announced plans to acquire Activision Blizzard, Inc. in an all-cash transaction valued at $68.7 billion (at $95.00 per share). The deal, which will bring Activision Blizzard’s franchises and nearly 10,000 employees into Microsoft Gaming, is intended to accelerate growth across mobile, PC, console and cloud gaming and bolster Microsoft’s Game Pass offering.

Project Worldwide Acquires OS Studios

March 19, 2021

Marketing & Advertising

Project Worldwide, an independent, employee-owned network of creative agencies, has acquired OS Studios, a New York–based creative and production agency focused on gaming and esports. The acquisition brings OS Studios’ live and remote broadcast production and content capabilities into Project’s portfolio to expand the network’s esports and gaming services for publishers, leagues, teams and brands.

Daybreak Games Acquires Cold Iron Studios

August 11, 2020

Media & Entertainment

Daybreak Games has acquired Cold Iron Studios, the San Jose-based developer working on a PC and console game set in the Alien universe. Cold Iron will operate independently under co-founder Craig Zinkievich and receive publishing, marketing, tech and operational support from Daybreak; terms were not disclosed.

Behaviour Interactive Acquires Midwinter Entertainment

June 2, 2022

Media & Entertainment

Montreal-based Behaviour Interactive is acquiring Seattle-based Midwinter Entertainment from Improbable. A team of about 30 from Midwinter will join Behaviour on June 2, 2022 as the studio’s talent and capabilities are folded into Behaviour’s development slate to support new original IPs.

Ultra PRO Acquires Legion Supplies

March 31, 2022

Consumer Products

Ultra PRO International LLC, a California-based manufacturer of gaming and collectibles accessories, has acquired Legion Supplies, Inc., a Burnsville, Minnesota–based tabletop gaming accessories maker and operator of MTGproshop.com. The acquisition brings Legion’s product lines and Minnesota manufacturing capabilities into Ultra PRO’s distribution network to expand product assortment, manufacturing capacity, and cross-selling opportunities.