Paragon Partners Acquires Sovendus from Bregal Unternehmerkapital

April 29, 2021

Paragon Partners has acquired Sovendus, a Karlsruhe-headquartered provider of AI-driven e-commerce marketing and customer retention solutions, from Bregal Unternehmerkapital. Sovendus operates a closed-shop voucher and advertising network serving over 1,200 online shops across Europe; Paragon said it will support further expansion of the network and strengthen Sovendus' position in the European e-commerce market.

Buyers
Paragon Partners
Targets
Sovendus
Sellers
Bregal Unternehmerkapital
Location
Baden-Württemberg, Germany
Transaction Type
Buyout

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