Icon Marketing Communications Acquires Spaceshop

MindgruveMacarta Merges with Icon Commerce

September 10, 2024

Marketing & Advertising

MindgruveMacarta announced a merger with Icon Commerce, the largest independent commerce agency in the Midwest, combining capabilities in omnichannel commerce, retail media, DTC and marketplace services. The deal expands MindgruveMacarta's Midwest footprint (Icon is headquartered in Cincinnati) and broadens the combined agency's service offering for consumer, CPG, retail and B2B clients.

Adcom Acquires Spark Your Brand, Inc.

March 6, 2025

Marketing & Advertising

Adcom, a Cleveland-based integrated marketing agency, has acquired Spark Your Brand, Inc., a Beachwood, Ohio branding and merchandising agency that serves retail, wholesale and ecommerce clients. Spark will operate as a business unit within Adcom with CEO Randy Golenberg remaining in place, with the deal intended to expand Adcom's branding and merchandising capabilities and deepen its presence in the building products/retail end markets.

MSQ Acquires New York Creative Agency SPCSHP

October 2, 2024

Marketing & Advertising

London-based MSQ has acquired New York-based creative agency SPCSHP (formerly Big Spaceship), adding roughly 140 employees and more than doubling MSQ's U.S. presence and North American revenues to $100 million. The deal, backed by private equity partners One Equity Partners and LDC, expands MSQ's capabilities and scale in North America and integrates SPCSHP into MSQ's global network of creative, media and technology agencies.

Hero Digital Acquires Omnichannel Commerce

January 24, 2023

IT Services

Hero Digital, a customer experience transformation firm, has acquired Omnichannel Commerce, a digital consultancy specializing in Salesforce-powered e-commerce, order, and subscription management. The deal expands Hero Digital’s commerce capabilities and brings industry veteran Rich Lyons on board as a senior advisor to the newly expanded Commerce division.

PMG Acquires Momentum Commerce

June 11, 2025

Marketing & Advertising

PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.

Society Brands Acquires OmniiX

March 24, 2022

Marketing & Advertising

Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency that manages ecommerce brand growth and has serviced hundreds of consumer product companies. OmniiX founders John W. Collins and Stormey Collins join Society Brands' executive leadership team as Chief Marketing Officer and Chief of Staff to help scale acquired brands across the Society Brands platform.