MindgruveMacarta Merges with Icon Commerce

Icon Marketing Communications Acquires Spaceshop

May 18, 2022

Marketing & Advertising

Icon Marketing Communications, an omnichannel commerce agency based in Covington, Kentucky, acquired Toledo-based ecommerce agency Spaceshop in April 2022 to expand its ecommerce, marketplace (Amazon) and web development capabilities. The founders of Spaceshop will remain with the combined business and join Icon's leadership team as the agency scales Midwest-focused commerce services.

Mindgruve Acquires Hamburg-based Ameo

January 22, 2026

Marketing & Advertising

Mindgruve has acquired Hamburg-based commerce agency Ameo to accelerate its European expansion and deepen its retail media and Amazon execution capabilities. Ameo founder Sönke Hansen will join Mindgruve as SVP of Commerce for Europe; financial terms were not disclosed and Makanta advised Ameo.

MC Group (Arcapita Portfolio) Acquires Icon Identity Solutions from Merit Capital Partners

September 23, 2019

Building Products

Arcapita’s portfolio company MC Group acquired Icon Identity Solutions, a leading U.S. signage and brand-implementation company, from Merit Capital Partners in August/September 2019. The acquisition expands MC Group’s service offering and national footprint—combining MC’s energy services with Icon’s interior, remodel and signage capabilities—while keeping Icon’s Rolling Meadows, Illinois office as a secondary operations base.

Publicis Groupe Acquires Mars United Commerce from Mountaingate Capital

September 23, 2024

Marketing & Advertising

Publicis Groupe has acquired Mars United Commerce (formerly The Mars Agency), the world's largest independent commerce marketing company, from Mountaingate Capital. The deal brings Mars's proprietary Marilyn platform, shopper intelligence and retail consultancy capabilities into Publicis to strengthen its end-to-end commerce and full-funnel marketing offering; Mars employs over 1,000 people globally.

PMG Acquires Momentum Commerce

June 11, 2025

Marketing & Advertising

PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.

VoiceFriend Acquires Caremerge's Engagement and Wellness Business; Rebrands as Icon

June 21, 2022

Healthcare Services

VoiceFriend, a HIPAA-compliant communication platform for senior care, has acquired Caremerge's family and resident engagement and wellness business. The combined company will rebrand as Icon and will integrate VoiceFriend's omnichannel communications with Caremerge's engagement platform to expand capabilities for senior living and skilled nursing communities across the U.S. and Canada.