Publicis Groupe Acquires Mars United Commerce from Mountaingate Capital

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Podean Acquires Commerce Canal with Investment from Mountaingate Capital

August 19, 2025

Marketing & Advertising

Podean announced the strategic acquisition of Commerce Canal, with equity investment from Mountaingate Capital, combining the two companies into the largest independent global marketplace-focused agency. The combined business will integrate Commerce Canal's Purvey.AI platform with Podean's global marketplace services, creating a buy-and-build platform of more than 200 team members across 17 countries to support high-growth consumer brands.

Publicis Groupe UK Acquires Octopus Group

February 16, 2021

Marketing & Advertising

Publicis Groupe UK has acquired London-based B2B marketing agency Octopus Group, integrating the 60-person firm into its UK B2B capabilities. The move strengthens Publicis Groupe UK's B2B and technology-focused marketing offering, expanding creative, strategic and commerce capabilities for enterprise clients.

MeritDirect (Mountaingate Capital Platform) Acquires Compass Marketing Solutions

January 8, 2020

Data & Analytics

MeritDirect has acquired Compass Marketing Solutions to expand its B2B data offerings across the U.S. and Canada. The deal is MeritDirect's first add-on since partnering with Mountaingate Capital in May 2019; Compass founders John Hartmann and Todd Love will join MeritDirect's management team as Senior Vice Presidents.

MindgruveMacarta Merges with Icon Commerce

September 10, 2024

Marketing & Advertising

MindgruveMacarta announced a merger with Icon Commerce, the largest independent commerce agency in the Midwest, combining capabilities in omnichannel commerce, retail media, DTC and marketplace services. The deal expands MindgruveMacarta's Midwest footprint (Icon is headquartered in Cincinnati) and broadens the combined agency's service offering for consumer, CPG, retail and B2B clients.

Publicis Groupe Acquires Lotame and Integrates It into Epsilon

March 6, 2025

Data & Analytics

Publicis Groupe has agreed to acquire data and identity company Lotame and will integrate the business into its Epsilon data platform to expand global identity and data capabilities. The deal (subject to customary closing conditions) will combine Lotame's presence in 109 countries and 1.6 billion IDs with Publicis/Epsilon's profiles to reach roughly 4 billion profiles and enable reach to about 91% of adult internet users globally.