Precisely Acquires PlaceIQ

January 19, 2022

Precisely has signed a definitive agreement to acquire PlaceIQ, a New York-based provider of mobile location data and location-based consumer insights. The deal is an add-on to Precisely (backed by Clearlake Capital Group and TA Associates) and expands its data integrity portfolio to include behavioral location intelligence for advertising, measurement, and attribution.

Buyers
Precisely, Clearlake Capital Group, TA Associates
Targets
PlaceIQ
Platforms
Precisely
Industry
Data & Analytics
Location
New York, United States
Transaction Type
Addon

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