Precisely Acquires PlaceIQ
January 19, 2022
Precisely has signed a definitive agreement to acquire PlaceIQ, a New York-based provider of mobile location data and location-based consumer insights. The deal is an add-on to Precisely (backed by Clearlake Capital Group and TA Associates) and expands its data integrity portfolio to include behavioral location intelligence for advertising, measurement, and attribution.
- Buyers
- Precisely, Clearlake Capital Group, TA Associates
- Targets
- PlaceIQ
- Platforms
- Precisely
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Addon
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