Dun & Bradstreet Acquires Eyeota and NetWise

Dun & Bradstreet Acquires Orb Intelligence

January 8, 2020

Data & Analytics

Dun & Bradstreet acquired Orb Intelligence, a digital business identity and firmographic data provider, to enhance its Data Cloud and digital solutions. The acquisition (closed January 8, 2020) will integrate Orb's global dataset and digital identity capabilities into D&B products such as D&B Lattice, Hoovers and audience/visitor intelligence; financial terms were not disclosed.

NetWise Data Acquires WhoToo

August 27, 2019

Data & Analytics

NetWise Data LLC has acquired WhoToo, the Data-as-a-Service business previously owned by Demandbase, enabling NetWise to upgrade WhoToo’s B2B and B2C customer data with NetWise’s enriched datasets. The deal will allow NetWise to form more-direct relationships with enterprise clients and immediately improve the accuracy and completeness of WhoToo’s data offerings.

Dun & Bradstreet Acquires Lattice Engines

July 1, 2019

Data & Analytics

Dun & Bradstreet completed the acquisition of Lattice Engines on July 1, 2019, integrating Lattice’s AI-powered B2B marketing and sales analytics into D&B’s Data Cloud. The deal brings predictive targeting, segmentation and audience activation capabilities to D&B’s commercial data platform to improve account-based marketing and sales effectiveness for enterprise customers.

Worldeye Technologies Acquires BidX

May 20, 2025

Marketing & Advertising

Worldeye Technologies acquired BidX, an AI-driven PPC and DSP advertising automation provider for e-commerce marketplaces. The acquisition integrates BidX into Worldeye’s Seller Suite alongside DataHawk and Viral Launch to expand marketplace advertising automation and analytics capabilities; BidX’s ~45-person team will remain in place and customers will see no disruption.

Worldeye Technologies Acquires DataHawk

April 21, 2025

Cloud & SaaS

Worldeye Technologies has acquired DataHawk, an e-commerce analytics provider, and will integrate DataHawk’s marketplace analytics platform into its suite of seller tools (including Viral Launch). The acquisition is intended to expand Worldeye’s capabilities for marketplace sellers by adding advanced analytics for Amazon, Walmart and other channels while keeping DataHawk’s team and customer workflows intact.

Datos Insights Acquires Wise Insights

June 25, 2024

Data & Analytics

Datos Insights, a Boston-based research and advisory firm, has acquired Wise Insights, a US-focused research and data firm that provides benchmarking and advisory services to bank wealth managers, trust companies and multi-family offices. The acquisition expands Datos' wealth-management benchmarking and advisory capabilities to deliver broader data-driven guidance to financial-services clients.