NetWise Data Acquires WhoToo

Demandbase Acquires WhoToo

September 10, 2015

Data & Analytics

Demandbase, a leader in account-based marketing, has acquired WhoToo, a Data-as-a-Service company, to combine WhoToo's audience profiles with Demandbase's IP-based identification technology. The acquisition expands Demandbase's data capabilities and creates a larger global data platform for B2B marketers, with the WhoToo team remaining in Seattle.

Dun & Bradstreet Acquires Eyeota and NetWise

November 4, 2021

Data & Analytics

Dun & Bradstreet has signed definitive agreements to acquire Eyeota and NetWise to expand its Audience Solutions and connect offline D-U-N-S Number data with online audience and activation capabilities. The acquisitions add global scale and online data onboarding/activation capabilities to enable omnichannel B2B marketing and higher digital match rates for clients.

Datos Insights Acquires Wise Insights

June 25, 2024

Data & Analytics

Datos Insights, a Boston-based research and advisory firm, has acquired Wise Insights, a US-focused research and data firm that provides benchmarking and advisory services to bank wealth managers, trust companies and multi-family offices. The acquisition expands Datos' wealth-management benchmarking and advisory capabilities to deliver broader data-driven guidance to financial-services clients.

DirectMail2.0 Acquires Who's Mailing What!

May 1, 2024

Marketing & Advertising

DirectMail2.0 has acquired Who's Mailing What!, a 40-year-old direct mail performance and insights tracking platform, to create the largest AI-powered direct mail database in the United States and accelerate its DM20.ai initiative. Both companies will continue to operate from Clearwater, Florida, with leadership changes at WMW to integrate the teams and scale the combined data and AI capabilities.

DoiT Acquires CloudWize

October 23, 2025

Cybersecurity

DoiT, the provider of DoiT Cloud Intelligence, has acquired CloudWize, a multi-cloud security posture and compliance platform. The acquisition extends DoiT’s FinOps and CloudOps capabilities into cloud security, connecting security posture, compliance, and cost impact as part of DoiT’s broader $250 million investment into AI-driven CloudOps and FinOps.

CloudKeeper Acquires WiseOps

August 17, 2024

Cloud & SaaS

CloudKeeper has acquired WiseOps, a startup that provides AI-driven AWS cost and usage optimization, in a deal completed with a mix of equity and cash. The acquisition will integrate WiseOps' optimization platform and expertise into CloudKeeper's cloud cost optimization ecosystem to broaden capabilities and improve cost-savings for clients.