Demandbase Acquires WhoToo

NetWise Data Acquires WhoToo

August 27, 2019

Data & Analytics

NetWise Data LLC has acquired WhoToo, the Data-as-a-Service business previously owned by Demandbase, enabling NetWise to upgrade WhoToo’s B2B and B2C customer data with NetWise’s enriched datasets. The deal will allow NetWise to form more-direct relationships with enterprise clients and immediately improve the accuracy and completeness of WhoToo’s data offerings.

DirectMail2.0 Acquires Who's Mailing What!

May 1, 2024

Marketing & Advertising

DirectMail2.0 has acquired Who's Mailing What!, a 40-year-old direct mail performance and insights tracking platform, to create the largest AI-powered direct mail database in the United States and accelerate its DM20.ai initiative. Both companies will continue to operate from Clearwater, Florida, with leadership changes at WMW to integrate the teams and scale the combined data and AI capabilities.

Phone2Action Acquires KnowWho

December 14, 2020

Government & Public Sector

Phone2Action has acquired KnowWho, the world's largest directory of public officials and influencers, expanding its government relations and public affairs technology offering. The deal follows Phone2Action's recent purchase of GovPredict and brings KnowWho's database and founder Bruce Brownson onto the Phone2Action management team, creating a more comprehensive platform for policy, legislative and stakeholder intelligence.

Spotify Acquires WhoSampled

November 19, 2025

Media & Entertainment

Spotify has acquired London-based music database and discovery platform WhoSampled, onboarding the team and its extensive community-run database. The deal (terms undisclosed) will integrate WhoSampled’s data into Spotify’s music discovery features, including the new SongDNA tool, and aims to speed moderation and expand product availability.

DemandScience Acquires Bound and DemandJump

April 9, 2025

Cloud & SaaS

DemandScience announced the acquisitions of Bound, an AI-driven website personalization platform, and DemandJump, a search behavior and marketing strategy platform, to accelerate its AI-powered B2B revenue marketing capabilities. The deals expand DemandScience’s product suite with real-time personalization and content intelligence and accompany an internal leadership promotion (Greg Jordan named Chief Product Officer).

Demand Science Acquires TrustedOut

May 20, 2021

Data & Analytics

Demand Science has acquired TrustedOut SAS, a Paris-based AI-powered content and data intelligence platform, to augment its global Revenue Intelligence Platform. The acquisition adds TrustedOut's intent, content and market intelligence capabilities to Demand Science's data, analytics and predictive intent offerings to bolster AI-driven demand and firmographic intelligence.